Nearly a year after publication (and just in time for this summer’s paperback debut!) OBD appears to have made it to Washington. Thanks to OGC, the eagle-eyed reader who forwarded this passage from President Obama’s recent commencement address at Arizona State University:

“We’ve become accustomed to our economic dominance in the world, forgetting that it wasn’t reckless deals and get-rich-quick schemes that got us there; but hard work and smart ideas - quality products and wise investments. So we started taking shortcuts. We started living on credit, instead of building up savings. We saw businesses focus more on rebranding and repackaging than innovating and developing new ideas and products that improve our lives.”

Now, if only the press would snap a shot of Obama with a copy of the book. That would make for some high-profile product placement…

I’ll let this one speak for itself. Leberecht is one of the uniquely bright minds behind Frog Design…

The Most Exclusive Brand in the World

By Tim Leberecht

The most exclusive brand in the world does not sell anything. Nor does it provide values, programs, or policies. It doesn’t have a web site, a retail presence, a Facebook profile, a customer or member base. It is not clear whether the brand is a company, a non-profit, a political organization, a club, or a person.

Only few people have heard of the most exclusive brand in the world, most haven’t…

Continued at Tim’s blog, iPlot…