Apple’s “I am rich” program
$999.99 - that’s the price of an iPhone screensaver that displays an image of a gem with the message, “I am rich.” Yep: A cool grand for what CNET is calling a “useless” application. Crazy, right? As many as eight people didn’t think so, downloading the “I am rich” program in its first 24 hours online (and prompting the LA Times to declare, “a new status symbol has emerged”). Since then, Apple has removed the program from the App Store without explanation.

August 9th, 2008 at 8:43 pm
Nice Site layout for your blog. I am looking forward to reading more from you.
Tom Humes
August 11th, 2008 at 11:17 am
Isn’t it strange that price for application is $999.99 but not $1000?
I think if someone is going to pay $999.99 they will be more happy to pay $1000. Does 999 marketing work in this case?